How zanovireta Delivers Reliable Advertising Analytics

Our mission is to turn complex market data into actionable insights. We blend proven analysis techniques with industry best practices to objectively review advertising campaigns and drive accountable results.

Oliver McIntyre

Lead Analytics Specialist

Meet the Analytics Team

zanovireta brings together experts in advertising measurement, campaign evaluation, and Australian market analysis.

Sarah Lee

Ad Performance Analyst

Master of Business Analytics University of Melbourne

Advertising Metrics

MarketSage Group

Credentials:

Certified Marketing Analyst Google Analytics Qualified

Methods:

Cross-Platform Attribution Data Quality Control Anomaly Detection Conversion Tracking Audience Segmentation

Core Skills:

Critical Thinking Data Visualisation Reporting

Sarah has a keen eye for campaign data and experience with multi-channel tracking.

Liam Grant

Senior Data Scientist

PhD in Statistics Australian National University

Predictive Analytics

InsightCorps

Credentials:

Certified Data Professional Tableau Data Analytics

Methods:

Predictive Modelling Regression Analysis Sampling Techniques Uplift Modelling Statistical Validation

Key Strengths:

Problem Solving Statistical Modelling Data Cleaning

Liam focuses on building advanced models for interpreting advertising outcomes.

Emma Turner

Market Insights Specialist

Bachelor of Marketing Science Monash University

Market Dynamics

Adwise Solutions

Credentials:

Australian Market Analyst Media Planning Certification

Techniques:

Competitor Benchmarking Market Segmentation Correlation Analysis Integrated Reporting Outcome Mapping

Expert Skills:

Presentation Stakeholder Communication Insight Generation

Emma bridges technical findings with practical recommendations.

Moira Jacobs

Client Solutions Manager

Bachelor of Business Management University of Sydney

Client Relations

Pulse Analytics

Credentials:

Client Service Specialist Communication Excellence Certificate

Approach:

Project Coordination Requirements Analysis Workflow Optimisation Quality Review Client Feedback Integration

Key Skills:

Time Management Organisational Skills Client Liaison

Moira ensures projects are delivered with a client-first approach every step of the way.

Our Methodology In Action

zanovireta follows a straightforward, stepwise process using advanced tools, regulatory compliance, and reliable reporting. Your analytics journey is transparent and robust from start to finish.

Discovery and Scoping

We begin by meeting with you to understand your marketing objectives and current ad activities. Gathering all requirements ensures our analysis aligns with your business priorities and questions.

Clarified Goals

Shared understanding and collected campaign details.

Defined Scope

Documented focus areas for more targeted analysis.

Data Collection and Validation

Our team collects campaign data across all relevant platforms while ensuring accuracy, privacy, and completeness. Rigorous validation removes inconsistencies and bias.

Reliable Inputs

Error-checked advertising data collected efficiently.

Privacy Upheld

Sensitive information always secured and compliant.

Analysis and Modelling

Specialists apply interpretative models to uncover hidden trends, segment audiences, and correlate platform activities with business outcomes. Reports are clear and free from jargon.

Root Cause Insights

Clear explanations behind campaign outcomes.

Comprehensive Review

All channels and factors are included in each report.

Reporting and Recommendations

We present data-led reports with meaningful recommendations and practical next steps. Your team receives actionable insights to guide advertising refinement going forward.

Accessible Reports

Easy to read, graded by importance and clarity.

Next Step Guidance

Objective advice to inform your upcoming strategy.

See Why Clients Choose zanovireta

Your business deserves analytics that put clarity and reliability first. Compare our transparent reporting to other services below.

Key Features	zanovireta	Standard Analytics	Agency Platforms
Objective Data Review	Yes—always unbiased	Sometimes	Rarely
Australian Compliance	Full compliance	Partial	Unknown
Clear Reporting	Visual summaries provided	Data only	Complex graphs
Ongoing Support	Available for follow-up	Occasional	Not offered